ULTRA-TRAIL Mt.FUJI

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The ULTRA-TRAIL Mt. FUJI Race Committee is pleased to announce that an official supplier contract has been concluded with Strava, Inc..
This contract realizes a new three-way collaboration between (1) THE NORTH FACE, a brand of Goldwin, which is the special sponsor of the UTMF, (2) Strava, and (3) the UTMF.

■ Collaboration event components
1. The UTMF 2019 – Virtual STY

This is a running challenge event by Strava that recreates the STY (a race from Shizuoka to Yamanashi) that was conducted up to 2018.
-Challenge website release date: Friday, March 29th
-Challenge event period: Thursday, April 11th to Thursday, April 25th
-Eligibility: Runners who have a Strava account
-Detail: Runners enter the Strava challenge. If they run a total of 92 kilometers during the challenge period, they then receive a special digital trophy with this event’s original design in their Strava profile page trophy case. Participants are free to select where and when they run. They can participate by running multiple times or just once during the challenge period. To complete the event, they can, for example, run 7 km every day during the two-week period, or instead run the whole 92 km in one day. Runners who complete the challenge will also receive a weblink for a chance to win THE NORTH FACE goods by lottery. (Please note – only runners who live in Japan are eligible to enter this lottery.)
[Prize Details]
-Shoes: NF01901 one pair of men’s or women’s Ampezzo shoes
-Apparel: NP11972 one HYPERAIR GTX HOODIE (unisex)
-Sack: NM61915 TR6 one sack (unisex)
*Prizes are subject to change depending on stock availability.

2. The UTMF 2019 Last One Mile

A Strava segment challenge has been set using the last one mile of the UTMF 2019. Completing the last one mile means completing the entire 100-mile race. This is a challenge to leave you with a special momento on your Strava record.
-Challenge website release date: Friday, March 29th
-Challenge event period: Friday, April 26th to Sunday, April 28th
-Eligibility: Runners who have a Strava account and are participants of the UTMF 2019
-Detail: Runners enter the Strava challenge. If they complete the last one mile of the UTMF course during the challenge period, they receive a special digital trophy with this event’s original design in their Strava profile page trophy case. Runners who complete the challenge will also receive a weblink for a chance to win THE NORTH FACE goods by lottery. (Please note – only runners who live in Japan are eligible to enter this lottery.)
[Prize Details]
-Shoes: Flight Trinity (one pair of men’s or women’s shoes)
-Apparel: One HYPERAIR GTX HOODIE (unisex)
-Sack: NM61915 TR6 one sack (unisex)
*Prizes are subject to change depending on stock availability.

■Japanese THE NORTH FACE athletes will also participate in this challenge.
As a collaboration event with Goldwin, THE NORTH FACE athletes from both Japan and the rest of the world will participate in this race.

[Athletes participating in the event]
Tomonori Onitsuka, Kimino Miyazaki, Hiroaki Matsunaga, Koji Morimoto, Coree Aussem-Woltering, Dylan Bowman, Fernanda Machiel,Hillary Allen, Mike Foote, Rob Krar, Stephanie Violett
*Participating athletes may change depending on their schedules or conditions.

After these events an official Strava club of The North Face Ultra Running Club will be launched. The Strava club is going to give lectures and lessons at The North Face Flight Tokyo Running Shop, and organize group run events.
THE NORTH FACE Ultra Running Club – Strava club website:
https://www.strava.com/clubs/506533

https://www.strava.com

We look forward to your challenge!